We had the chance to speak with Marcos Salazar, CEO of the Adult Non-Alcoholic Beverage Association (ANBA), about the rapid growth and future of the NA industry. Marcos offers a unique, big-picture perspective on the category—highlighting policy shifts, consumer behavior, and what’s needed to support long-term success for brands. His insights are essential for anyone invested in the mindful drinking movement.
Check out the full video on YouTube.
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