We sat down with one of the co-founders of All The Bitter, to talk about his journey from Michelin-starred sommelier to pioneering non-alcoholic bitters. In this candid interview, Ian shares what inspired the brand, how flavor and function come together in the zero-proof world, and what emerging trends he's seeing across the non-alcoholic space.

Check out the full video on YouTube.

What is in Cut Above?

Natural ingredients designed to delivery the full experience of a traditional spirit - without the alcohol.

Explore More



10,000+ Customers

Loved by cocktail enthusiasts nationwide



50+ Awards

Gold medals across Whiskey, Agave, Gin, and Mezcal.



4.9 Stars

Verified reviews from real customers.



Free Shipping on 2+ Bottles

Fast nationwide shipping on 2+ bottles.

Real Customer Reviews

Seedlip out, Cut Above is now our choice.

— Kimberly F. (Verified Buyer)

I've tried a few NA gins, but this one stands out for its depth. Smooth finish and a nice herbal lift make it ideal for mocktails.

— Harry O. (Verified Buyer)

Whether I am shaking a sour or stirring something spirit-forward, the flavor pops in every drink.

— Benjamin R. (Verified Buyer)

Rich, smoky aroma and a satisfying, clean finish. It truly captures mezcal's essence.

— Sabrina B. (Verified Buyer)

New to zero proof spirits?

Introducing The Starter Set

Start Exploring

Not sure where to start? Explore Whiskey, Agave, Gin, and Mezcal in one award-winning collection.