When What’s Going On was released in 1971, Marvin Gaye wasn’t just making a record — he was making a revelation. At a time when Motown was built on love songs and dance hits, Gaye turned inward and asked harder questions. War, inequality, the environment, the state of the soul — he wrapped them all in a sound so smooth it could sneak revolution into your living room.

The album was born from heartbreak and hope, grief and grace. Inspired by the Vietnam War, racial unrest, and the loss of his singing partner Tammi Terrell, Gaye’s voice became both lament and prayer. What’s Going On wasn’t just heard — it was felt, like a deep breath in a world on fire.

The Courage to Question

The first notes of the title track feel like stepping into a conversation — one the world still needs to have. Gaye’s voice doesn’t shout; it pleads. “Mother, mother, there’s too many of you crying,” he sings, and it’s less performance than confession. He turned his pain into purpose, using melody as meditation. At a time when the world seemed divided, Gaye offered empathy as resistance — a radical act of love disguised as soul music.

The Sound of Serenity and Struggle

What’s Going On feels timeless because it balances beauty with burden. “Mercy Mercy Me (The Ecology)” mourns a wounded planet with orchestral grace, while “Inner City Blues (Make Me Wanna Holler)” paints frustration with a groove so smooth you nearly miss the despair underneath. The lush strings, jazz touches, and layered harmonies weren’t just musical choices — they were statements. Gaye proved protest could sound poetic, and spirituality could live inside funk.

A One-Man Symphony

Marvin Gaye didn’t just sing this record — he sculpted it. He produced, arranged, and layered his own harmonies, crafting an album that feels like one continuous breath. Each song flows seamlessly into the next, creating a meditative journey from sorrow to solace. It’s a sonic sermon, a work of grace through grit. Every horn line, every whispered harmony feels intentional — like he was trying to heal something both within himself and in everyone listening.

Cocktail Pairing: Higher Ball

If What’s Going On were a drink, it would be something soulful, layered, and quietly powerful — just like the Higher Ball from Cut Above. Built around our zero-proof whiskey, this cocktail carries the same smooth depth that defines Marvin’s voice. The warmth of the whiskey base anchors it, echoing the gravity in songs like “Inner City Blues” and “Wholy Holy,” where every note feels both heavy and healing. A touch of lemon juice brings in a lift — a flicker of hope that mirrors the light Marvin threads through darkness, while the ginger beer adds an effervescent spark that keeps the drink alive, pulsing, and present. It’s refreshing without losing its weight, thoughtful without being somber.

(Higher Ball Recipe)

Sip a Higher Ball as “What’s Going On” begins, and let the slow groove guide you into reflection. With each sip, the lemon’s brightness cuts through the mellow depth, just as Gaye’s harmonies break through the tension of his message. As “Mercy Mercy Me” swells, you’ll taste the balance — a perfect harmony between clarity and complexity. By the time the record closes, your glass will be nearly empty, but the resonance will linger — clean, calm, and full of meaning.

Harmony in Clarity

What’s Going On is proof that soul can heal, that art can ask questions, and that truth doesn’t need to shout to be heard. It’s an album about awareness — and that’s what Cut Above stands for, too.

Like Marvin Gaye’s timeless message, every zero-proof spirit we pour is a reminder: clarity is its own kind of revolution. So raise your Marvin’s Garden, turn up the volume, and let compassion lead the chorus.

And remember: with Cut Above, you can always go your own way—without the hangover.

Check it out on our Spotify playlist

Let us know your thoughts @drinkcutabove

Cheers!

What is in Cut Above?

Natural ingredients designed to delivery the full experience of a traditional spirit - without the alcohol.

Explore More



10,000+ Customers

Loved by cocktail enthusiasts nationwide



50+ Awards

Gold medals across Whiskey, Agave, Gin, and Mezcal.



4.9 Stars

Verified reviews from real customers.



Free Shipping on 2+ Bottles

Fast nationwide shipping on 2+ bottles.

Real Customer Reviews

Seedlip out, Cut Above is now our choice.

— Kimberly F. (Verified Buyer)

I've tried a few NA gins, but this one stands out for its depth. Smooth finish and a nice herbal lift make it ideal for mocktails.

— Harry O. (Verified Buyer)

Whether I am shaking a sour or stirring something spirit-forward, the flavor pops in every drink.

— Benjamin R. (Verified Buyer)

Rich, smoky aroma and a satisfying, clean finish. It truly captures mezcal's essence.

— Sabrina B. (Verified Buyer)

New to zero proof spirits?

Introducing The Starter Set

Start Exploring

Not sure where to start? Explore Whiskey, Agave, Gin, and Mezcal in one award-winning collection.