The third quarter of 2025 continued to show that moderation is more than a moment—it’s a movement. From celebrity-backed low-ABV innovations to the rise of premium alcohol-free venues, this quarter’s headlines highlighted the non-alcoholic industry’s global expansion and growing sophistication.
At Cut Above, we’re proud to be part of this shift. Our zero-proof spirits are crafted for those who want to enjoy the ritual and richness of a cocktail—without the alcohol. As more consumers, brands, and venues embrace mindful drinking, we’re seeing the same vision that inspired us come to life across the globe: that great taste doesn’t require compromise.
Here’s a look at what shaped the sober-curious space this quarter.
July: Gen Z, Hospitality, and a New Take on Sake
Gen Z’s Drinking Habits Continue to Shift
Gen Z’s relationship with alcohol continues to evolve. According to The Daily Pour, younger drinkers are more mindful of what—and how much—they consume, focusing on balance, health, and social awareness over binge culture.
🔗 Gen Z Is Redefining Drinking Culture
Hotels Embrace Wellness-Oriented Beverage Menus
Luxury hotels and boutique stays are leaning into wellness by offering mocktails and low-ABV options as part of their standard beverage programs. It’s a nod to how mindful drinking has become synonymous with modern hospitality.
🔗 Hospitality Goes Health-Conscious with Alcohol-Free Menus
Eva Green Launches a Low-ABV Sake
Actress Eva Green steps into the beverage world with a lower-alcohol sake, blending traditional Japanese craft with a mindful twist. Her project reflects the growing demand for sophisticated, lower-ABV drinks with depth and cultural flair.
🔗 Eva Green Introduces a New Low-Alcohol Sake
August: Clean Bars and Clean Labels
London’s First Alcohol-Free Cocktail Bar Opens
London welcomed its first fully alcohol-free cocktail bar on Regent Street in partnership with Spencer Matthews’ CleanCo. It’s a celebration of how sophisticated social experiences are evolving without alcohol—showing that great taste doesn’t need a buzz.
🔗 Inside London’s First Alcohol-Free Cocktail Bar
Coopers Enters the Non-Alcoholic Beer Market
Heritage Australian brewery Coopers is taking on the zero-proof space with Coopers Zero, a beer brewed for flavor-first drinkers who want character without compromise. It’s proof that even legacy brands are embracing the mindful movement.
🔗 Coopers Launches “Coopers Zero” Non-Alcoholic Beer
September: The Business of No and Low
Protecting Your Brand in a $9 Billion Market
The non-alcoholic beverage category is booming—and so are brand protection concerns. As Miller Nash reports, trademark strategy is becoming essential for startups and established brands alike in this fast-growing space.
🔗 How to Protect Your Brand in the $9B Non-Alcoholic Market
Pricing Debate in the No/Low Space
A thought-provoking piece from Drinks Intel argues that comparing prices between non-alcoholic and alcoholic beverages misses the point—what drinkers really value are quality ingredients, craft, and experience.
🔗 Why Comparing NA and Alcohol Prices Misses the Point
Luxury Resorts Embrace Alcohol-Free Menus
Thailand’s Sarojin resort launched a curated alcohol-free drink menu blending wellness, luxury, and craftsmanship—proof that relaxation doesn’t require alcohol to feel indulgent.
🔗 The Sarojin Resort Launches a Luxe Alcohol-Free Menu
Looking Ahead: Crafting the Future of Mindful Drinking
From global partnerships to legacy brands embracing low-ABV offerings, Q3 2025 showed how the mindful drinking movement continues to expand across industries. The demand for balance, quality, and experience is shaping the next generation of beverages—and Cut Above is proud to be part of it.
At Cut Above, we believe that mindful drinking isn’t about giving something up—it’s about getting more out of the moment. Our zero-proof spirits are designed to bring all the flavor, warmth, and complexity of traditional spirits, without the downsides of alcohol. Whether you’re experimenting with new cocktail recipes or making mindful choices for your next gathering, Cut Above gives you the freedom to celebrate without compromise.
Explore our collection of premium non-alcoholic spirits and discover cocktail inspiration at drinkcutabove.com. Because the future of drinking isn’t about less—it’s about better.
Stay tuned for our Q3 update, and follow along as we continue charting the growth of the non-alcoholic movement—one bold sip at a time.
Shop our full lineup of zero proof alcohol free Spirits.
Try our Sample Size Variety Pack to discover which one is your favorite. (The variety pack includes all 4 Cut Above Spirits with 3 alcohol free cocktails in each of the 4 trial size bottles!)
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