Quarterly Round-Up in Non-Alcoholic Beverages: Q2 2025

Welcome back to our second installment of the Cut Above quarterly non-alcoholic industry round-up. April through June brought major moves from global beverage giants, further validation of the mindful drinking trend, and growing visibility for non-alcoholic brands across wellness, sports, and streaming. As the industry continues to expand, Cut Above remains proud to offer bold, elevated, and zero-proof alternatives to traditional spirits.

Here’s what made waves in Q2 2025.

April: Big Brands & Bigger Statements

Nestlé Gets in the Game

Maison Perrier launched sparkling non-alcoholic cocktails in the U.S., marking Nestlé’s first big step into the zero-proof space—proof that the category is officially mainstream.
🔗 Food Dive – Full article

Athletic Brewing Partners with KC Current

Athletic Brewing signed a multi-year partnership with the Kansas City Current, spotlighting non-alc's growing presence in professional sports.
🔗 Kansas City Current News

"Always A Choice" Goes Global

Executives from Pernod Ricard emphasized the need for alcohol-free options at every occasion, reinforcing the movement for choice-driven, inclusive hospitality.
🔗 LinkedIn Post

May: Industry Headwinds & Local Wins

Traditional Alcohol Struggles

U.S. wine and spirits faced a tough Q1, with declining volumes and revenue. The gap continues to widen between old and new beverage preferences.
🔗 Drinks Business – Full article

Genetic Ties to Alcohol Use Disorder

New research linked genetics to alcohol dependency and relationship strain, adding urgency to the case for healthier choices.
🔗 Neuroscience News

Florida Distilleries Find a New Niche

Local distillers in Gulfshore are thriving by pivoting into non-alcoholic offerings—showing small-batch innovation has a home in the zero-proof world, too.
🔗 Gulfshore Business

June: Culture, Cannabis, and CTV

Reaching New Generations Through Streaming

Non-alcoholic brands are connecting with Gen Z and sports fans through connected TV ads—meeting sober-curious audiences right where they watch.
🔗 The Current

The Rise of Alcohol-Free Beer Tech

Engineers and scientists are refining the brewing process to enhance flavor and complexity in alcohol-free beer, elevating it to craft status.
🔗 The Chemical Engineer

THC & Mindful Drinking Collide

The mindful movement is expanding beyond alcohol, with THC-infused beverages gaining traction as an alternative to both alcohol and sobriety.
🔗 Beverage Industry

What This Means for Cut Above

From global launches to scientific research and cultural influence, Q2 showed how diverse—and dynamic—the non-alcoholic category has become. At Cut Above, we continue to create zero-proof spirits that reflect this evolution: bold, clean, and crafted for modern drinkers.

Whether you’re exploring mindful drinking, avoiding alcohol entirely, or simply craving a better cocktail experience—Cut Above has your glass covered.

Explore our full collection of non-alcoholic whiskey, gin, mezcal, and tequila alternatives at drinkcutabove.com.

Stay tuned for our Q3 update, and follow along as we continue charting the growth of the non-alcoholic movement—one bold sip at a time.