Welcome to our first quarterly deep dive into the world of non-alcoholic beverages. The first few months of 2025 have brought significant changes—shifting consumer behaviors, a surge in non-alcoholic options, and a growing cultural shift toward mindful drinking. As pioneers in the non-alcoholic spirits space, Cut Above is at the forefront of this movement, offering sophisticated, zero-proof alternatives for those looking to embrace balance without sacrificing flavor.
Let’s explore the key trends that shaped the industry from January to March 2025.
January: A Post-Holiday Shift & Dry January Momentum
Alcohol Sales Decline Post-Holiday Season
Following a strong holiday performance, on-premise alcohol sales saw a 9% decline in early January. Consumers opted for fewer bar visits, a shift that aligns with the growing Dry January trend and an increased focus on health-conscious consumption. (Source: CGA Strategy)
Non-Alcoholic Market Nears $1 Billion
Non-alcoholic drinks are booming, with the market approaching the $1 billion mark. RTDs (ready-to-drink beverages) are leading this surge, proving that the demand for high-quality, alcohol-free options is here to stay. (Source: Brewbound)
Dry January Gains More Traction Than Ever
Social media continues to fuel Dry January’s popularity, with platforms like TikTok seeing a 50% increase in engagement around the movement. As more people explore alcohol-free lifestyles, brands like Cut Above offer a sophisticated alternative for those who want to enjoy the ritual of drinking—minus the alcohol. (Source: NY Times)
February: Lifestyle Shifts & The Non-Alc Boom
The Role of Alcohol in Retirement
Health experts are shedding light on the impact of alcohol consumption in later life, urging retirees to consider cutting back for long-term wellness. (Source: MarketWatch)
Surge in Non-Alcoholic Beverage Employment
As demand for non-alcoholic beverages grows, so does the industry’s need for talent. The rise in job postings in the non-alcoholic sector signals long-term sustainability and expansion. (Source: Mock The Toast)
Bars Adapting to the Non-Alcoholic Movement
With more consumers opting for non-alcoholic choices, bars across the U.S. are rethinking their menus. From dedicated non-alcoholic sections to zero-proof craft cocktails, the bar scene is evolving to meet the demand. (Source: Post and Courier)
March: Health Benefits & Cultural Shifts
The Push for More Media Recognition
Non-alcoholic brands are securing major media coverage, reflecting the growing demand for premium alcohol-free options. As a brand that’s been championing the non-alc movement, Cut Above is proud to be part of this new era. (Source: Tawny Lara)
The Beauty Benefits of Reducing Alcohol
Studies show that cutting back on alcohol can lead to clearer skin, better hydration, and reduced inflammation—another reason more people are choosing non-alcoholic spirits like ours. (Source: Women’s Health)
The Hangover in Alcoholic Beverages
With declining sales and more mindful drinking habits on the rise, the traditional alcohol industry is experiencing a shake-up. Companies are being forced to pivot, with some investing in non-alcoholic alternatives to stay relevant. (Source: Quality Stocks)
What’s Next? Stay Tuned for More Innovation
The first quarter of 2025 made one thing clear: the non-alcoholic movement isn’t a passing trend—it’s a cultural shift. Whether it's for health, lifestyle, or simply better-tasting options, more consumers are making the switch.
At Cut Above, we’re committed to redefining the way people enjoy spirits. Our award-winning non-alcoholic whiskey and gin deliver the full experience of a craft cocktail—without the alcohol. If you haven’t tried them yet, now’s the perfect time to explore a better way to drink.
Stay tuned for our next quarterly round-up, and in the meantime, discover our premium non-alcoholic spirits at drinkcutabove.com.
Shop our full lineup of zero proof alcohol free Spirits.
Try our Sample Size Variety Pack to discover which one is your favorite. (The variety pack includes all 4 Cut Above Spirits with 3 alcohol free cocktails in each of the 4 trial size bottles!)