What does Radiohead’s In Rainbows have in common with Cut Above’s zero-proof spirits? More than you might think. Both are bold reimagining's of their respective landscapes—music and alcohol-free drinking culture—proving that sometimes, the best creations come when you dare to break the mold.
A Revolutionary Album for a Revolutionary Choice
When Radiohead released In Rainbows in 2007, they didn’t just deliver a stunning album. They shook the music industry by allowing fans to choose their price—a radical move that empowered listeners and redefined the relationship between artist and audience.
At Cut Above, we take a similar approach to the drinking experience. By offering sophisticated, alcohol-free spirits, we empower you to redefine what it means to enjoy a drink. Whether you’re sipping a non-alcoholic whiskey neat or crafting a complex alcohol-free cocktail, you’re making a choice that’s uniquely yours—free from the constraints of alcohol.
Layers of Complexity, Just Like the Music
In Rainbows is a masterclass in layering—melodic intricacies, emotional depth, and sonic textures combine to create something extraordinary. Every track offers a different mood, inviting listeners into an immersive experience.
Our alcohol-free spirits mirror this complexity. From the smoky notes of our non-alcoholic whiskey to the refreshing botanicals in our other offerings, each sip is designed to deliver depth and nuance. Like Radiohead, we believe in crafting something that’s as satisfying as it is unexpected.
The Freedom to Feel Fully Present
One of In Rainbows’ most profound qualities is its ability to ground listeners in the present moment. Tracks like “Reckoner” and “Weird Fishes/Arpeggi” feel like meditations, urging you to slow down and savor every note.
With Cut Above, we aim to create a similar sense of presence. By removing alcohol from the equation, our non-alcoholic drinks allow you to be fully engaged—whether that’s connecting with friends, dancing to your favorite song, or simply unwinding after a long day.
A Shared Ethos: Breaking Tradition
Both Radiohead and Cut Above are about more than innovation; they’re about breaking free from tradition. Just as In Rainbows challenged what an album release could look like, we’re challenging what a drink can be. It’s not about what’s missing (alcohol) but about what’s added: freedom, creativity, and inclusivity.
Pairing the Album with the Perfect Sip
(Featured Cocktail: The Cut Above Bloody Maria)
For those who enjoy bold flavors, our Cut Above Bloody Maria cocktail offers a daring twist on the classic Bloody Mary. Made with our non-alcoholic tequila, zesty tomato juice, spicy horseradish, and a dash of Worcestershire sauce, this cocktail packs a punch. Topped with a garnish of olives, celery, and a lime wedge, it’s the perfect drink to accompany a lively brunch or to simply enjoy with friends.
A Toast to Freedom of Choice
Listening to In Rainbows is like stepping into a vibrant spectrum of sound. Drinking Cut Above is like embracing a new spectrum of possibility. Together, they’re reminders that the best things in life often come when you dare to color outside the lines.
So, cue up In Rainbows, pour yourself a Cut Above's Bloody Maria, and toast to the beauty of choice. Because when it comes to music and non-alcoholic beverages, you deserve the best of both worlds.
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Cheers!